Case studies
Full case studies are added over time. Each covers the overview, challenge, research, strategy, content design, accessibility, outcome and lessons learned.
CONTENT STRATEGY • DIGITAL TRANSFORMATION
Led the content strategy for a major government digital transformation, turning complex policy, procurement and technical requirements into a clear user experience for buyers and suppliers.
CONTENT DESIGN • TRANSACTIONAL CONTENT
Managed the content strategy for a high-volume notification system supporting millions of participant communications each year, ensuring every message was clear, actionable and easy to understand.
PLAIN LANGUAGE • GOVERNMENT SERVICES
Designed user-centred content for one of Australia's largest government websites, making rapidly changing information easier for businesses to find, understand and act on.
CONTENT GOVERNANCE • LEADERSHIP
Led the content rewrite, governance and migration for a large government website while mentoring a distributed team of content designers and establishing consistent quality standards.
SERVICE DESIGN • USER EXPERIENCE
Applied behavioural science and user-centred design principles to reduce cognitive load, improve decision making and create digital services that work for real people.
ACCESSIBILITY • CONTENT DESIGN
Designed accessible, plain language content that meets WCAG requirements and Australian Government standards, ensuring information is usable for everyone.